Are Pay-Per-Sale Solar Leads Worth It?

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Pay Per Lead: Demand, Benefits, Pros, and Cons

Solar power has become big business in the United States. Affordable technology and tax incentives are now encouraging many homeowners to make the switch to this type of renewable energy. Solar contractors are looking into different marketing tactics to bring in more customers. One such tactic is the pay-per-lead option. 

Booming Demand

At present, the solar power industry has a market size of $16 billion, with the global market share projected to reach $223.3 billion by 2026

The growing demand also meant more competition. As of 2021, more than 255,000 Americans work in solar at more than 10,000 companies across every US state. With more players in the industry, solar installers need to go beyond traditional marketing methods to get more customers.

And in this digital age, that means employing a different number of online marketing solutions. One such solution is to buy solar leads.

Benefits of Buying Solar Leads

There are a number of advantages to getting exclusive solar leads that renewable energy companies would do well to consider. 

Boost Sales

Solar installers can purchase exclusive solar leads to reach new prospects and convert them into sales. This is the short-term benefit, though. 

Aside from an increase in installations, businesses offering solar solutions also get the opportunity to build new customer relationships. And these relationships could generate future referrals. 

If you can secure reliable business through high-quality leads, each new contact can pay for itself many times over in the long run.

Get You through Difficult Times

The ability to secure new leads can be useful for solar contractors of all sizes. This is especially true when business is slow. It represents a more proactive way of reaching out to potential customers and strengthening your installation pipeline without investing in extra outbound marketing.

Buying solar leads may not be a miracle fix. But during slow periods, it can be that much-needed boost to your monthly sales figures.

Help Fine-Tune the Sales Process

Purchasing a solar lead gives you the opportunity to improve and perfect your sales process. This benefit is felt most by newer companies. 

If you’re new in the industry, most clients will not be familiar with the products and services your company offers. This is a great time to experiment with different sales techniques. At the same time, you can improve lead qualification methods and stay in tune with consumer behavior.

With an average conversion rate of around 10% to 25%, you will have to accept that many solar leads won’t convert into sales or even firm quotes. But with more opportunities, the chance to refine your sales process can be invaluable to your business overall.

Understanding the Concept behind PPL

The pay-per-lead option is a cost-effective marketing strategy where businesses only pay for verified and delivered customer leads. This option is ideal for small and medium-sized businesses that have capital constraints or lack the in-house expertise to launch a successful marketing campaign. 

By leveraging proprietary customer databases and access to multiple media channels, businesses can reach new consumers at a fraction of their typical marketing costs. Additionally, the robust lead return policy further mitigates investment risk by ensuring that businesses only pay for leads that have been verified and delivered. 

Overall, pay-per-lead is a great option for businesses looking to minimize marketing costs and maximize results.

So what goes into a PPL agreement? 

A PPL (Pay-Per-Lead) agreement is a contract between a business and a marketing or advertising agency in which the business agrees to pay the agency a set amount of money for each verified and delivered customer lead. Under this agreement, the agency is responsible for generating leads through various marketing and advertising efforts, and the business only pays for leads that meet certain criteria (such as being a homeowner or having a phone and email address). 

Pros and Cons of PPL 

Using a pay-per-lead (PPL) model to generate leads for your solar business can be a cost-effective and efficient way to reach a wider audience. With PPL, you only pay for leads that can be converted into sales, saving you money on costly lead generation efforts. 

However, it’s important to remember that PPL is not a one-size-fits-all solution and requires a different approach than other lead generation methods. Converting prospects into tangible sales can be more challenging and require a different approach than simply sending referrals or clicks to a partner. It’s important to carefully evaluate whether PPL is the right choice for your solar business and to approach it with the right strategy in order to achieve the best results.

Why PPL Is Better than PPS

There are several reasons why pay-per-lead (PPL) may be considered a better pricing model than pay-per-sale (PPS) for certain businesses. One of the main advantages of PPL is that it is a cost-effective option for businesses. With PPL, businesses only pay for leads that are actually delivered and verified, minimizing marketing costs. This can be beneficial for businesses that have capital constraints or lack the in-house expertise to launch a successful marketing campaign. Another advantage of PPL is that it minimizes risk. With PPL, businesses only pay for leads that have been verified and delivered, reducing the risk of non-productive lead generation  efforts. This can be beneficial for businesses that want to minimize their investment risk. 

PPL agreements focus on the performance of the marketing agency, which can lead to better results for the business. This can be beneficial for businesses that want to see a return on their investment in marketing services. PPL agreements also give businesses access to the marketing expertise of the agency, which can be beneficial for businesses that lack in-house marketing resources. 

Additionally, PPL allows for a more predictable cost structure. In PPS, the lead generation company makes decisions on which company receives leads based on close rates, meaning companies with lower close rates will receive less leads. With PPL, a business can estimate the cost of leads and adjust their budget accordingly.

Clean Energy Expert’s Pay-per-Lead Service

Clean Energy Experts is committed to providing clients with top-notch solar lead generation and qualification services. We use a variety of direct and secondary sources to generate leads, many of which our competitors do not have access to. Our PPL option, where clients only pay for verified and delivered customer leads, is supported by a robust lead return policy for added peace of mind. We understand that small and medium solar businesses may have financial limitations and lack in-house expertise, which can make committing to a successful marketing campaign difficult. That’s why we offer broad access to new consumers through various media channels at a fraction of the cost of traditional marketing methods. With our expertise and services, solar providers and suppliers can minimize their investment risk and only pay for superior performance. Additionally, our in-house US based team conducts the lead qualification process to ensure that clients don’t waste time on poor or false leads. We work with clients to determine the proper targeting and filtering criteria to deliver closed deals at target  cost. Whether a business needs a few leads or enough for their national team, we’re here to help. Our experience in quantitative economic analysis and strategic planning can assist in determining the appropriate level of investment resources for marketing efforts.