How to Generate Solar Leads: Effective Strategies to Boost Sales
One of the most significant issues facing solar installation companies is lead generation. The solar industry is rapidly growing, the competition is stiff, and customer demand for solar is undoubtedly out there. With the growing competition among solar companies, generating high-quality leads is more critical than ever. So, how do you generate solar leads?
The procedure involved in generating solar leads is the most challenging aspect of getting started with solar sales and installation. However, with the average lead cost per sale between $1,000 to $3,000, it’s critical to always get it right.
Generally, there are two primary ways of getting leads:
- Buying solar leads
- Generating your leads
In this article, we will examine how to generate solar leads in the best way that fits your brand and creates a positive reputation.
Best Way to Get Solar Leads on Facebook
Facebook is one of the largest and most popular social media platforms globally. The platform reported 1.8 billion active users in the fourth quarter of 2021 alone. According to Statista, 69% of Americans use Facebook. With these numbers, there is a lot of solar lead potential.
The best and most used way to generate solar leads on Facebook is through Facebook ads. Facebook ads for solar leads allow people to sign up and subscribe to your offers without necessarily having to leave Facebook. This is a fantastic way of capturing leads without affecting the user’s experience.
The first thing to do when generating solar leads with Facebook ads is come up with a great ad. An excellent ad has a strong headline, an attention-grabbing image, and a clear call to action.
When creating a lead ad on Facebook, you first need to build a new campaign and then choose leads as the campaign objective. After that, you will be able to create your Facebook lead ad. The vital steps involved in creating a lead ad on Facebook include the following:
- Step 1: Choose your target audience: Facebook allows you to select your target audience based on behavior, demographics, and interests. For example, for solar lead generation, you will want to target an audience that is interested in solar energy and lives in places your team installs.
- Step 2: Create your ad: When creating your ad, the most significant part is the headline. Your lead generation ad’s headline should be precise, attention-grabbing and inform your audience that you are selling something valuable. An example of a catchy headline is “Save Money on Your Electric Bill with Solar” or “Get a Free Solar Quote Today.”
- Step 3: Include a catchy image or video: The video or image you use should grab your audience’s attention quickly. Your image should be eye-catching and of the highest quality standards.
- Step 4: Choose a call to action (CTA). A CTA is something to prompt the user to act. Your ad should have something like “Learn More” or “Get a Free Quote” or a button to buy.
- Step 5: Launch your Facebook ad.
Now you are ready to generate leads!
Buy Leads from Big Companies
When purchasing leads, the big players in the solar lead industry always have a competitive advantage over the smaller or upcoming companies. It’s because they have lots of money to spend on marketing and can afford to hire the best of the best talents in the industry.
However, you can still compete with the big companies. Even more, there are several techniques you can use to gain an advantage over your competitors.
Firstly, you need a provider with a quality verification process and standards. Get to know their level of experience in the solar industry before you place an order.
Buying solar leads from a reputable supplier will help you overcome the disadvantage of competing against large corporations. This is major because you will be able to connect directly with potential customers wanting to switch to renewable energy, without the need of a middleman.
Additionally, you will need to understand the different types of solar leads that are available. Some of the common types include:
- Phone-verified leads or non-verified leads
- Live transfer, exclusive, or non-exclusive leads
- Legal Compliance checked leads
A combination of all of these types of leads can help you generate high-quality solar leads. This will ensure you reach the desired number of qualified prospects.
Ways to Get Commercial Solar Leads
The commercial solar installation industry is rapidly expanding, and solar customers are out there. However, some solar companies need help generating commercial leads to keep up with the growth. So, how can one get commercial solar leads?
Generating commercial leads requires a combination of several factors, from the company’s values to persuading potential clients to work with you through your platform.
Here are some of the most effective tips for commercial solar lead generation.
Contact Key Decision Makers
When following commercial leads, it’s always important to focus on key decision-makers. It can be futile to spend resources pitching your services to people who, at the end of the day, cannot make the final decision.
Articulate Your Value Proposition
When getting commercial leads, your value proposition matters greatly and can make a huge difference. For example, when two ads are for similar products, people can quickly choose one ad over the other because of a strong value proposition.
Your “value proposition” is generally what your leads want and is usually your selling point. A good value proposition should sound like you have been reading the minds of your audience, and there is only one way to do that.
Include a Strong Call to Action
Even with an excellent value proposition, you need to nail it with a call to action. For example when you send sales emails, the number of people who open the email is not essential. Instead the better metric for success is how many people take action on the email through a phone call, website visit, etc.
Use persuasion and clearly state the next steps your prospects should take at the end of your writing.
Generate Solar Leads through Calling Software
Calling software is a powerful tool when it comes to reaching solar leads. A good calling software should be able to handle all repetitive and time-consuming tasks, such as logging calls and call histories, sending email follow-ups, and dropping voice mails.
Many salespeople claim that calling software is repetitive and one must send the message repeatedly, but the method gets the job done.
Below are some tips to generate free solar leads through calling software.
Pair Your Lead Calls with Emails
When making calls, consider accompanying them with an email as well. The two help your representatives to reinforce the benefits and message they are trying to deliver in the spirit of driving leads. In addition, the email can contain specific content, such as particular web pages on your website.
Pairing emails with your calls also ensures prospects give the calls the attention they deserve. In addition, there is calling software that allows you to send an email while you are still making a call.
Focus On Return Calls
There is always a straightforward goal with every call you make to your prospects to get a callback. The callbacks will then guide you on the next steps of scheduling more calls or setting an appointment. Your reps should spend some time explaining to the prospects the significance of returning a call.
Keep it short
The general calling rule is to keep it as short as possible. Making long calls risks the prospects getting bored, not paying much attention, or even abandoning the call.
Your reps should remain focused and only mention the critical elements that need to be said during a lead generation call.
How to Target Leads
How do companies know if the leads they are generating are enough? If all your leads are paid for, it’s time to get more!
Big professional solar companies do more than sit and wait for customers to come to them. Instead, they look for potential clients on their own through leads.
Let’s look at some ways you can target your solar leads.
Create Informative, Educational Content
You must consider the target market when creating relevant content for your audience. How old are they? What are their interests? Where do they live? Think about what matters to them and what they are asking. For example, is their interest in solar driven by their environmental concerns or is it primarily to save money?
Develop high-quality content and alongside it, include a sales pitch. Then, you can have a call to action and remind them that you are available if they need help.
Build a Strong Social Media Presence
With the ever-growing popularity and following of social media, businesses are taking advantage of social platforms to connect with their prospects. Research indicates that 81% of prospects do online searches before making purchases.
You need to keep an interactive relationship with your audience and post high-quality content, such as awards, past customers’ testimonials, or pictures of ongoing projects. This will help build the credibility of the brand on the market.
You can also use hashtags to attract your audience and expand your following.
Boost the SEO (Search Engine Optimization) of your Site
Companies can also target and generate new solar leads by boosting their website visibility and improving their search engine ranking.
Your website can secure a higher ranking on Google, Bing, and other platforms using target keywords and long-tail phrases, thus generating more leads than the competitors.
Become a Calling Agent for Solar Lead Generation
Below are proven ways to become a calling agent to generate solar leads.
- Use lead magnets (rewards) to bring in target markets
- Build a funnel
- Send out traffic to your funnel
- Collect leads into your autoresponder
Clean Energy Experts (CEE) is your trusted partner if you’re looking for the best exclusive solar leads. Our quality control team verbal verifies 100% our leads before we release them to our customers. Our pricing depends on your lead type, and with our marketplace you can choose your bid price.For more information, visit our website or call us at +1 (888) 630-6690 to speak to our dedicated experts.