Succeed in a Fast-Growing Market: Get Leads for Solar Customers in Hawaii

In terms of the installation of solar panels, Hawaii is ranked 18th nationally by the Solar Energy Industries Association (SEIA). In Q2 2022, it installed 1,487 MW (megawatts), enough to power 373,081 homes. One challenge solar companies in Hawaii face is getting leads for solar customers.

We’re going to cover the following:

• How solar companies get customers
• Where to find solar leads
• The cost of solar leads
• Ways to get leads for solar customers inHawaii

How Do Solar Companies Get Customers?

Solar companies may encounter challenges when trying to acquire new customers, as some individuals may not fully understand the process or may be hesitant to invest in the installation of solar panels. However, by effectively communicating the financial and environmental benefits of solar energy and offering flexible financing options, solar companies can overcome these challenges and successfully grow their businesses. Additionally, providing excellent customer service and building strong relationships with customers can encourage them to refer friends and family, helping the company acquire new customers and continue to expand.

Because of all the above challenges, solar companies prefer to put more effort into lead generation to maximize closed deals. There are three main ways to generate leads for your solar business:

• Using organic method
• Buying from solar lead generation companies
• Property data and homeowner information platform

Organic Lead Generation

Relevant and valuable content is a key element of organic lead generation for solar companies. By regularly creating and sharing informative blog posts, articles, and infographics about solar energy, companies can attract potential customers who are interested in learning more about this renewable energy source.

Optimizing a website for search engines is also crucial for organic lead generation. This includes ensuring that the website is easy to navigate, has relevant keywords, and is mobile-friendly. By making it easy for potential customers to find and engage with your website, you can increase the chances of attracting organic leads.

Social media is another effective tool for organic lead generation for solar companies. By building a strong presence on platforms such as Facebook, Twitter, and LinkedIn, companies can connect with potential customers, showcase their products and services, and engage with their audience. By regularly posting relevant content and interacting with followers, solar companies can establish themselves as a trusted source of information about solar energy and attract organic leads.

Overall, organic lead generation is a valuable strategy for solar companies looking to build a strong customer base and grow their business. By consistently creating and sharing valuable content, optimizing their website for search engines, and engaging with customers on social media, companies can attract a steady stream of organic leads and establish themselves as a trusted source of information about solar energy.

Property Data and Homeowner Information Platform

With this platform, you can search for any property in the United States and get detailed data on the property and information on its owner.

This platform is perfect for anyone looking for solar prospects since they can research properties or property owners. With this tool, you can filter the location you need by roof type, income, and equity of the property.

The information can help you create a solar lead list. You can then pursue the leads to see if any property owners need solar panels in their homes. This platform may sound like every installer’s dream, but it does not come for free and requires significant time.

Buying Leads from the Solar Lead Generation Company

Since organic lead generation can take time and only reach a small audience, some solar companies opt to get paid leads. This involves buying solar leads from solar lead generation companies. These companies generate their leads and sell them to solar companies, which follow them up to close a sale.

Buying leads does not guarantee you sales. However, it’s more likely to convert the lead into a customer if you have the best sales team. In addition, buying leads has a greater advantage over organic leads since solar-lead generation companies have a larger audience. 

For higher chances of converting, ensure you buy high-quality leads from a reputable company. Some of the common types of leads you may get from solar lead generation companies include:

1. Exclusive live leads

Clean Energy Experts is one of the few companies that provides exclusive live leads. These leads are contacted by the company in real-time while they are actively seeking a product or service. This means that the prospect is already interested in making a purchase and is more likely to follow through with the sale. Exclusive live leads are typically obtained through online advertising campaigns or through partnerships with other companies that have access to a large customer base. These leads are generally more expensive than other types of leads, but the higher conversion rate often makes them worth the investment for businesses.

2. Preset appointments

The solar lead generation company does all of the legwork for you with preset appointments, including screening and booking an appointment. What is left is for your sale to close. This lead type is the most expensive since you will only be involved in the last step.

3. Shared solar leads

These are leads that a solar generation company shares with more than one solar company. Shared leads come at a lower price than exclusive leads and preset appointments. However, they are the most competitive in the solar market.

4. Aged solar leads

These are potential consumers who have previously shown interest in having solar panels installed. Old solar leads are the cheapest since they have low conversion rates.

Where Can I Find Solar Sales Leads?

Even though generating leads can be a tough nut to crack, there are a few places to find high-quality solar sales leads.

Referrals

This is the best and most effective way to get leads with a high return on investment (ROI). Most people seek a referral before trusting anyone with their dollars. Potential leads can trust their friends or family more than when you approach them directly.

So tap into your client base and ask them to refer their friends, family, and neighbors. Of course, you can only get referrals if your services are excellent. You can also offer incentives in return for referrals.

Renewable Energy Trade Shows and Conferences

These events are great places to network and meet potential customers interested in solar energy. Even though it’s not easy, you can network with your competitors at events, hoping they will share some ideas with you.

Third-Party Websites

SEO-dominating websites that deal with solar resources but do not offer installation of solar panels are always full of new leads. Therefore, they’re a great source of information for potential customers interested in solar energy.

Solar Panels Equipment Manufacturers

These companies often have lists of customers who have contacted them for solar equipment. Even though most manufacturers have installers, you can contact them to see if they need new installers in your location. If you’re lucky, they can be an excellent source of leads.

How Much Do Solar Companies Pay for Leads?

When buying solar leads from a solar lead generation company, you can pay between $10 and $300. However, the cost will depend on their quality, size, the company you choose, and your location.

Here are some cost estimates depending on the type of lead you buy:

• Exclusive Solar leads: $100-$300
• Live Transfer Exclusive Solar leads: $100-$500
• Preset appointments: $500 – $1500
• Shared solar leads: $15 – $150
• Aged solar leads: $1-$10

Here are the factors that affect solar lead costs:

• Lead quality

High-quality leads are more likely to convert. This can be a lead generated from organic leads that is ready to close the sale. Quality leads may also come from preset appointments or exclusive leads. Some quality leads are shared among multiple companies within the solar industry. Shared leads are less expensive, and the conversion rate may be slightly lower than with exclusive live leads, but companies that prioritize quality and customer satisfaction are likely to have the best results with shared solar leads.

• Your state’s lead conversion rate

Solar-lead costs can depend on the state where the lead lives. Some states have higher conversion rates due to electricity charges, sun hours, and solar incentives. For example, Hawaii pays the highest electricity rates, making it a hotbed for the installation of solar panels. Because conversion rates are higher in this state, the cost of solar leads may be higher.

• Lead generation company

If you’re buying leads from a reputable source, you’ll likely pay more than if you bought them from a less reputable company.

• Type of lead

Depending on the type of lead, a solar company may pay less or more. For instance, shared solar leads cost less since they are sold to different solar companies. 

How Can I Promote My Solar Business?

No matter how you choose to promote your business, the important thing is to be creative and stand out from the competition. There are a lot of solar businesses out there, so you’ll need to find ways to make yours stand out. With a little effort, you can make your solar business a success.

Get Involved in Your Local Community

It’s possible to increase your solar business leads by interacting with people in your local community. You can achieve this by sponsoring local events, volunteering, donating to charitable organizations, or even creating local partnerships. When you interact with the community, your brand becomes more well-known. When people realize you care, leads may come your way with less effort.

Use Social Media

Take your business where your potential customers are spending most of their time. For example, social media is an excellent way to reach a broad audience for your solar company.

In 2021, the estimated number of social media users is 4.26 billion. Additionally, users can spend an average of 2.5 hours (147 minutes) on social media.

With these statistics, social media has become one of the most modernized ways of marketing your business and generating leads. You can use platforms like Twitter, Facebook, LinkedIn, TikTok, and Instagram to promote your business and share your story.

Use Content Marketing

Creating valuable content can help attract attention to your solar business. You can do this through blogging, infographics, or even video content. To increase traffic to your website, make sure your content is SEO-optimized. SEO-optimized content can also boost your business’s visibility in search results.

Attend Trade Shows and Conferences

Trade shows and conferences are great opportunities to promote your solar business. Attendees are typically interested in learning about new products and services.

Go the Traditional Way with Email Marketing

Most people view email marketing as an outdated marketing tactic. However, for a solar business, email marketing is among the ways to attract new leads to your business. In addition, email marketing is considered to have the highest return on investment (ROI) of any form of marketing.

You can buy lists of targeted solar customers, or you can build your list by collecting emails from your website and through online and offline advertising. Then craft clear, concise, and compelling emails that offer valuable information to your target audience. Always include a call to action so your customers know what to do next.

Make Use of Google Ads

Google Ads is a great way to promote your solar business, as you can use it to reach a broad audience. You can tailor your ads to specific locations and use exact keywords to target a particular audience. With a Google ad, your advertisement appears with search results that match your keywords.

Once a potential customer clicks on your link, they are directed to your landing page, where they can learn more about your solar services. This means you’ll need to make your landing page more user-friendly, and it should have valuable, helpful information for your potential customers.

The good thing about Google ads is that you can experiment with different settings to see what works best for your business. You can also create multiple ads and use them to target different audiences. However, this type of advertising can be expensive.

It’s good to note that businesses have different needs and need different marketing approaches to meet them. However, you can always move on to the next process if one method doesn’t fit your business criteria. Keep trying until you find the right fit for your business.

Get Leads for Solar Customers in Hawaii

Do you want to get leads for solar customers in Hawaii? Hopefully, this article has shed some light on how you can get leads for your company.

Are you tired of too much legwork that leads to fewer solar leads? Or low-quality, shared leads that do not close? Or do solar leads with low returns keep you diving deeper into your pockets? Worry no more. 

Clean Energy Experts (CEE) have a solution for you. We can help you gain new customers in Hawaii or any other part of the United States through our high-quality residential leads. Our leads are screened and qualified through a quality control process. We also customize your leads depending on your business needs.Our prices are affordable, and we also offer various options for solar loans. If you have a question about our services or if you are eligible for a solar loan, contact us today through our website or call us at +1 (888) 630-6690.