Increasing Your ROI with the Best Exclusive Solar Leads
It’s no secret that solar power is a hot market these days. The American government has invested billions of dollars in making solar energy more affordable and reliable. Unfortunately, the lack of familiarity with solar among potential consumers makes it challenging for solar installers to close sales deals. However, buying exclusive solar leads can boost your solar business.
Here is a quick breakdown of what we’re going to cover in this article:
- What exclusive solar leads are
- Why you should consider exclusive solar leads
- Exclusive solar leads cost
- How you can choose a solar lead generation company
- Tips for getting more solar leads
Let’s dive in.
Understanding Exclusive Solar Leads
Solar installers are always looking for new leads and ways to increase their sales. However, getting leads and nurturing them to convert can take time and effort. Organic leads are the best since they are cost-effective and responsive, meaning they have a higher chance of conversion.
However, generating leads can take time since you have a small audience. Due to the complexity of generating organic leads, many companies experience a low return on investment (ROI). That’s why you might prefer buying solar leads from solar lead generation companies. While you can get different lead types from these companies, solar leads that are exclusive are the most coveted.
So What Are Exclusive Solar Leads?
Exclusively generated solar leads are for potential customers who express interest in solar energy and provide their contact information to a lead generation company. The company then sells this information to solar installers.
These leads are sent to only one solar company and are not resold to other businesses. This ensures that you’re getting high-quality leads that have a high chance of converting into sales. The installer contacts the customer again in the hope that they will install solar systems on their homes.
Solar lead generation companies create solar lead lists by collecting data from various sources, including solar panel manufacturers and solar energy websites. These companies usually work by running targeted advertising campaigns on behalf of their clients. In addition, they use various digital marketing tactics to reach potential customers.
Only the top solar lead generation companies have a team of solar professionals who follow up with leads to ensure they are qualified before selling them. In other words, they provide a complete solution to solar installers who want to generate more leads from the solar market.
Other types of solar lead generation include:
- Appointment solar leads
- Shared solar leads
- Live transfer leads
Appointments solar leads
These are “ready-to-close leads” set by solar appointment-setting companies. The appointment leads are of high quality, therefore they are the most expensive. They can cost you around $500–$1500 each.
The leads have been pre-screened and have expressed interest by filling out a form or requesting a quote. Appointment-based solar leads have a higher chance of entering the sales pipeline and closing.
Shared solar leads
“Shared leads” are leads that are sold by generation companies to multiple solar companies. By pooling resources and sharing the cost of generating leads, solar companies can access a larger volume of leads and expand their customer base. To be successful with shared solar leads, it’s important to have a strong and efficient sales process in place, including a skilled sales team and a streamlined process for contacting and following up with leads. By focusing on these key elements, solar companies can maximize their chances of success with shared solar leads.
Why Should You Consider Exclusively Generated Solar Leads and Live Transfer Leads?
Exclusive solar leads and live transfer leads are high-quality leads sold by lead generation companies to only one solar company. These leads are carefully vetted to ensure that they are interested in pursuing solar options and can provide a unique opportunity for solar companies to make contact and build a relationship with potential customers. Exclusive solar leads are typically delivered through a standard lead generation process, such as email or online forms, and it requires outbound dialing to reach the lead. Live transfer leads are delivered in real time through a live phone call meaning ~100% connect rate. Both types of leads can help build customer trust and potentially lead to referrals through high-quality customer service and a great job. It is important for solar companies to carefully evaluate the benefits and drawbacks of each type of lead and decide which is the best fit for their business.
How Much Do Exclusive Solar Leads Cost?
The average cost of exclusively generated leads is $100-$1,000. However, this cost varies depending on the company you use, the screening done, and your region. Leads tend to be more expensive in states with the most solar competition. For instance, you can expect to pay more for exclusive leads in California and Texas than in North Dakota or Alaska.
How Much Do Solar Leads Sell For?
The price of a solar lead can range from $15 to over $1,000. However, the price can vary depending on the quality and type of lead. It will also depend on the solar lead generation company and the location of the lead.
How Can You Choose a Solar Lead Generation Company?
Because solar leads can determine your company’s success, selecting a solar lead generation company is critical. With so many options, it takes time to figure out where to start. There are several factors to consider, from the quality of leads to the price. Here are the aspects to consider:
Company’s Reputation
We all know how sales representatives can be convincing. But make sure not to choose a solar lead generation company based on a sales representative’s promises.
Finding a reliable, trustworthy company with a good track record takes work; you must do thorough research. First, check out the company’s online reviews to see what other people have said about their experiences with the company.
You can also visit the Better Business Bureau to see the company rating and see if there are any complaints filed against the company. Finally, you can ask for recommendations from people you know who have had solar panels installed.
You don’t want to select a business that claims its leads are completely validated only for you to discover they are all fake. Researching a company’s reputation can help you avoid such scenarios where you lose money. Unfortunately, using low-quality leads can also jeopardize your business’ reputation.
Quality of Leads
Look for a company that will provide you with high-quality solar leads close to your target market. The best way to understand if the leads are the right fit for your team is to run a handful of leads.
Solar Leads Cost
Solar lead generation companies’ lead prices vary, and many require start-up or management fees, so you’ll need to find one that fits your budget. You might also consider the value you’re getting for your money.
Size of the Company and Its Customer Base
A large company with a large customer base will likely have the resources and expertise to generate high-quality leads. However, a smaller company may be more personal and customized but may not have the same high-quality leads.
Are Solar Lead Generation Companies Worth It?
Working with solar lead generation companies can greatly benefit solar companies. These companies provide high-quality leads that are carefully vetted to ensure that they are interested in pursuing solar options, which can increase the likelihood of converting leads into sales. In addition, solar lead generation companies can help solar companies reach a wider audience of potential customers at a lower cost compared to other marketing and advertising methods.
To ensure the best results, it is important for solar companies to carefully select the right solar lead generation company. The solar industry is growing rapidly, and there are many lead generation companies to choose from. Thorough research is essential to ensure that a reputable and reliable company is selected. By making the right choice, solar companies can maximize their chances of success and grow their business.
How Can You Get More Solar Leads?
Besides buying solar leads, there are other ways to generate solar leads, most of which are pretty simple. Here are a few ideas:
- Run a Google AdWords campaign specifically for solar leads.
- Use social media advertising. For example, you can use Facebook advertising to target people who live in areas with high solar potential.
- Optimize your website for solar leads. Ensure it’s user-friendly and contains all relevant keywords.
- Ensure your content is educational and informative with a clear call to action.
- Educate communities about solar energy.
- Make your company visible online through Google My Business (GMB).
- Referrals from your customers. Research shows that 92% of buyers trust word of mouth more than any other type of advertising.
Get Premier Solar Leads Today from Clean Energy Experts
Purchasing solar leads is a great way to get new customers and grow your business. The company you choose can determine the quality of the leads.
Clean Energy Experts (CEE) is your trusted partner if you’re looking for premier solar leads. Our quality control team screens our leads before we release them to our customers. The quality control process allows us to maintain high-quality leads with 25% to 90% proposal rates. Your lead type determines our pricing, and you can set your bid price on our marketplace.For more information, visit us online or call us at +1 (888) 630-6690 to speak to our dedicated experts. Let CEE help you take your business to the next level.