The Cost of Residential Solar Leads: Pricing for Homeowner Sales Leads Data for Solar Energy

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The cost of homeowner sales leads for solar energy can vary widely, depending on factors such as the data source, quality, and quantity. On average, solar leads can range from $10 to $300. To obtain the most accurate cost for your specific needs, it is recommended to contact multiple companies and compare quotes. Factors such as geographic location and lead type can also impact the cost.

Lead TypeCost
Aged solar leads$1–$10
Shared solar leads$15–$150
Exclusive solar leads$15–$500
Live-Transferred Exclusive solar leads$15-$1000
Appointment solar leads$500–$1500

What Causes the High Price of Solar Leads

There are several factors that can influence the cost of homeowner sales leads for solar energy. These include the quality of the leads, the information provided, the geographic region, the method of lead generation, the lead quantity, the company providing the leads, the type of lead, and the time of year.

Solar leads cost more due to the niche nature. The demand for solar energy is relatively low, and homeowner lack familiarity with solar, leading to a lower conversion rate. Generating solar leads can also be more costly and time-consuming than leads for other products or services.

The level of competition in different states also contributes to the cost of solar leads. In states with higher rates of solar installations and a greater number of manufacturers and installers, such as California, the average cost per lead is higher. Due to the high demand in certain states, the conversion rate of leads into sales is also high; therefore, the ROI is higher, making the leads more valuable to companies and causing them to charge more.

The quality of the leads is the most important factor in determining the price. High-quality leads, which have a higher likelihood of converting into sales, typically cost more. It is important to note that purchasing a huge quantity of low-quality solar leads will cost more in the long run than purchasing a smaller amount of high-quality solar leads.

The method of lead generation also affects the cost. The cost of generating leads through paid advertising is typically higher than generating leads through organic techniques like content marketing or SEO. Additionally, qualified leads will cost more than unqualified leads because they have been screened.

The lead quantity also affects the price, with bulk packages typically being less expensive. However, it’s important to test the quality of leads before buying a large quantity. While bulk prices may be more cost-effective, a low price point should not be the sole determining factor in lead acquisition. Leads that are not of sufficient quality may not yield desirable results or generate a high return on investment.

One effective method of evaluating lead quality is to request a sample of leads for testing purposes. Through the actual performance of a representative sample, it is possible to assess the relevance of the leads in terms of demographics and geographic regions, as well as to measure the conversion rate. Such analysis can provide valuable insight into the potential performance of the remaining leads and inform purchasing decisions.

The company you purchase from has an impact on price as well; some businesses offer cheap solar leads but are less likely to convert to sales. It is important to do research and compare prices before making a purchase.

The type of lead you buy can also affect the cost. Shared leads are typically cheaper, while exclusive live-transferred leads cost more but have higher conversion rates. Additionally, the time of year can also play a role, with the demand for solar energy being higher in the summer, leading to higher lead costs during this time.

The Residential Solar Market: Buying vs. Building Your Own 

When considering the acquisition of homeowner sales leads for solar energy, both generating your own leads and purchasing leads are viable options. Generating your own leads allows for greater control over lead quality and the potential for a higher return on investment. This method, however, necessitates a significant investment of time and resources in marketing and lead generation software.

On the other hand, purchasing cheap leads can be a cost-effective option, particularly for those with a limited budget. It is important to thoroughly evaluate the quality of purchased leads to ensure they align with your business needs. Additionally, purchasing leads offers less control over lead characteristics.

Ultimately, generating leads organically through a combination of time and resource investment can prove to be the most cost-effective option in the long run. It will necessitate some initial effort and resources, but it will save money on lead purchases. The decision of which method to use should be based on the specific needs and resources of the business. 

How Solar Lead Generators Get Their Leads

Solar lead generators employ a variety of strategies to attract potential customers. The methods used to generate leads can affect the cost of the lead.

Common methods used by solar lead generators include online marketing techniques, such as the following

  • Social media advertising 
  • Content marketing 
  • Search engine optimization 
  • Email marketing 
  • Search engine marketing
  • Mobile advertising 

These methods drive traffic to the lead generator’s website, where potential customers can be captured through forms and contact information.

Online forms and surveys are also common ways to generate high-performing leads. These forms can be placed on the lead generator’s website or through various marketing channels, such as social media, search engines, and email marketing. Once a potential customer fills out the form, their contact information is collected and considered a “lead.”

Live-Transferred Leads

These are typically generated through marketing strategies, including online ads, social media campaigns, or targeted outreach efforts that focus on promoting solar energy benefits and cost-savings. 

Once a potential customer shows interest and provides their contact information, a lead generation company or an in-house sales team will qualify the lead by assessing their energy needs, location, and potential for solar installation. 

If the lead is deemed a good fit, they are immediately connected to a solar sales representative who can provide further information, answer questions, and guide the prospect through the solar installation process. 

The prospect’s interest and attention are at their peak, and they are actively seeking a solar solution. More importantly, since there is a 100% connect rate, these leads convert higher than others.

Essentially, you are purchasing details about pre-qualified leads who have already shown interest in acquiring a solar panel system. This type of connection between you and the potential customers eliminates much of the groundwork, as you won’t need to engage in any actual prospecting.

What Not to Do When Following Up on Solar Leads

Acquiring high-quality solar leads is essential to the success of your business, but converting those leads into solar sales can prove to be a challenge. Avoiding certain common mistakes can help increase your chances of closing deals among other emerging solar markets.

One such mistake is neglecting to invest in your sales team. Your sales team plays a crucial role in the success of your business. It is important to provide them with the resources and training necessary for them to succeed. This includes quality leads and ongoing skill development.

Another common blunder is failing to follow up with leads. Timing is critical in the sales process, and the longer you wait to follow up with a lead, the more difficult it becomes to convert them into a customer. Act quickly and give your prospects a reason to choose your company over the competition.

Slamming your competitors can be an easy trap to fall into, but it is important to remember that it can be detrimental to your sales efforts. Instead, focus on highlighting the unique selling points of your company and on what sets you apart from the competition.

It is important to avoid giving up on leads too soon. Solar installation is a significant investment, and the decision-making process may take some time. Patience is key, and by not giving up too soon, you will increase your chances of closing a deal.

Get High-Quality Solar Leads from Clean Energy Experts

It is important for companies to carefully consider these costs and to weigh them against the potential return on investment when developing their lead generation strategies.

Clean Energy Experts is a leading provider of solar leads with a proven track record of success. We have generated qualified solar leads across the United States, and we have been instrumental in the sale of over one million systems since 2010. Our leads are sent in real time via email or text message to your customer relationship management (CRM) platform. You only pay for leads that you can follow up on. 

Real-time lead delivery and only charging for leads with valid contact information can help to increase the efficiency and effectiveness of a solar company’s lead generation efforts while also helping to reduce the overall cost of lead generation.

Look no further than Clean Energy Experts for a dependable and professional partner for your solar lead requirements. To speak with one of our experts, please call (888) 630-6690. You can also email us with general questions.